{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While a lot of deluxe brand names drive direct exposure via social media advertising and marketing, celeb partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products have not altered much in years; it does not have TikTok, and doesn't provide stars to